Why does fitness need to be a difficult thing in your life?
The portrayal of fitness on the internet and social media has led many people to believe that fitness and nutrition require complex and time-consuming methods that don't align with their lifestyle and their goals. This has undermined the notion that fitness can be straightforward and accessible, leading to frustration, and more importantly, a lack of progress.
In a world where you must juggle a demanding career, busy social and family lives, hobbies, interests, and your health and wellness, isn't having more control over outcomes the best way to manage these crucial areas? That’s why I created BG.FIT90 as a system that minimizes decision-making and maximizes results.
If you don't have a system, you can't guarantee results. If you can't guarantee results with your health, then you will inevitably run into problems on a long enough timeline. You need sustainable habits with measurable outcomes.
These ideas helped me centralize a philosophy around fitness and training that make up the foundations of BG.FIT90.
Simple
Every step you take has the potential to derail the action. Keeping it simple encourages compliance with the program and minimizes the distance between the thought of working out and the action of working out. BG.FIT90 is optimized to be simple; you don’t need a gym, or a car. You don’t need fancy nutrition plans, or expensive personal trainers.
All you need are your: resistance bands (which we provide), good pair of walking shoes, and a kitchen to cook healthy food in.
Leveraged
Our program is designed to maximize per unit of effort/maximal results. For each output, you can get a disproportionate outcome. By focusing your efforts on only what matters most, you are guaranteed to maximize results for every unit of effort spent.
Every action drives results, spending energy does not equal results. A lot of fitness programs measure energy spent, BG.FIT90 is optimized for results.
Fast
Simpler & sooner yields better results. BG.FIT90 focuses on tightly controlling 3 days versus a week of planning activities related to fitness. By employing a shorter-timeline and structure for planning I eliminate long time scales that introduce complexity, that reduce the likelihood of compliance to the program.
Example:
In one instance, a client was off his meal plan stumbling between each meal with snacking and poor eating, struggling to eat healthy on a busy schedule. They had a plan for Wednesday to prep that fell off schedule and the client spiraled out. I worked with him to constrain his time to a 3 day schedule, scheduled his 1st available time block to cook/shop for healthy food which was over the weekend. I was able to get the client back on track and they were able to continue their program.
Falling off scheduling is often a contributing factor I encounter with clients. The first available time block matters.
Repeatable
If you can’t do something more than once don’t do it all. If you do a study, the purpose is to examine a cause-and-effect relationship and have that effect repeat across time.
Making something repeatable is making it easy because every time you do it you have to think about it less. Once it becomes a habit, it’s much easier to execute. The BG.FIT90 process encourages consistency.
Core Values - Brand Promise
How does it all connect?
As with all great ideas, BG.FIT90 is driven by good foundational principles that guide the values and methodology that carries the idea into the future. I want my clients to not just get in shape with my training methods and fitness advice, but also to understand the true value of this system that I created. These principles all funnel down to my brand promise: Eat Less, Walk More, Lift Hard
That’s what it comes down to: by identifying the elements that contribute to fitness and distilling them down to the most achievable components, I’ve created a program that’s the most effective for the least amount of effort. By identifying these principles I hope to provide that transparency.
